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Product Plan Development

Context: As there has been a growth in the entrepreneurial spirit in the last 20 years, my team and I designed an entrepreneurial board game named “Risky Business” for a fun and easy way to expose children to business skills at an early age

Primary
Target
Segment

Parents of children aged 8-14 years old who play board games and want their children to develop decision-making and entrepreneurial skills at an early age

Secondary
Target
Segment

Primary and secondary school teachers

Game Prototype

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Integrated Marketing Communications Strategy

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Risky Business Website

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PR Kit

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Magazine Ads

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Billboards

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Point of Purchase

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Reason to Believe

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Entire business plan below with primary and secondary research highlighting the CSR, financials, operations, and risk mitigation strategies.
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