Research and Strategy
Challenge
How can the plant based meat substitute company “Beyond Meat” increase their Market Penetration?
Insight 1
In terms of consumer preference, Beyond Meat outwits its competitors in all values (flavor, price, consistency, texture, and health) except for its presence in big chains.
Recommendation 1
Beyond Meat should re-evaluate value proposition standards to re-align with customer satisfaction.
Insight 2
Asia-Pacific region as the fastest growing market for plant-based products, with its demand forecasted to increase at a compounded rate of 9.4% until 2025. Among this, Singaporean reception of the meatless substitutes indicates Singapore as a willing market.
Recommendation 2
Beyond Meat’s entry into the Singaporean market will increase its prominence and allow for steady dominance in the Asian meat-substitute market.
Our Findings from Surveys
Reasons to Believe
